Week Three: Inspiration Analysis

Below I have looked at existing poster designs, where I have analysed the Fundamental design principles, Rhetoric devices used and the aspects of the poster that I believe I could utilise in my poster design.  

First I looked at poster designs that I were visually successful:

Notes: This poster can be seen as using the rhetoric device of metonymy or a metaphor, where the bottom of the bottle is used to imply whats in the bottle through the way that the tomato stalk is placed on top. In this, the bottle has been substituted to look like a tomato. The fundamental design principles used are Balance, where the main image in centre aligned and the poster itself is very symmetrical in its set out. You could say that there is a bit of scale use in this, where the 'tomato' is much bigger and focalised compared to the body copy, along with this we have perspective too, where from the way that this is set out, we come from a bird's eye view perspective. I like the way that this poster is conveyed, its cleverly done, with its use of imagery, gives a real authenticity to the product by implying that its the real thing in the bottle. 

Notes: This poster can be seen as using the rhetoric device of a metaphor, where the grate in the road is acting as though its a dish rack for dishes. You get a real feel the conditions and the dirty ground, where this is emphasised by the very white dishes. This metaphor then being justified by the tagline underneath 'too many people eat on the streets'. The poster demonstrates fundamental design principles such as contrast, perspective and depth and rhythm. Contrast is used between the white of the plates and the dirty, rusty dark tones of the grate and street, giving emphasis to the metaphor. Perspective and depth is used to create this angle that reiterates a real life situation, where people are generally walking the street and have to look down, or look back at the people on the ground who can't afford to live like those looking down, by using this perspective it makes it more real to the viewer, like they have seen it before, it draws on the emotion, guilt. Lastly, rhythm is used, where there are spaces in the grate left for more plates, so you get a sense that they are just going to keep filling up with plates and the issue will just keep continuing. 
   

Notes: This poster can be seen as using the rhetoric devices of satire and a metaphor, where satire draws attention to both particular and wider issues in society, as in this poster its saying oooh society loves to go on sushi dates and not worry about the world, so the audience who loves sushi looks at it, and then its not until they're closer that they realise that it isn't sushi its rubbish, almost like a shame on you. The metaphor comes into play with this, where the rubbish is making up the sushi to give emphasis on the idea and the tagline 'what goes in the ocean goes in you'. Fundamental design principles used are  scale and proportion and perspective and depth, where the sushi is a focal point, quite large on the poster and the perspective we get is as if we were sitting at a table and about to eat it. These techniques makes it a little more in the gut, because it feels as though that could be you sitting there about to eat that, rather than if we were looking up or looking down at it.  

  

Notes: This poster can be seen as using the rhetoric device of a metaphor, where the teacup is made out of a lime, which automatically tells the user that the they are selling some lime flavoured drink, and then further visual cues, like the mug and the tea string, tell us that it is most likely tea. The fundamental design principles used are balance and colour, where the image is in the center acting as the complete focal point, the colour also emphasises this by giving almost a glow around the cup as if it was holy or angelic, also the background colour is just a shade of the colour used in the lime, which gives even further emphasis to the point that its all about the flavour/product and nothing else. I like the way the artist has used an existing recognisable thing to create the mug, I could use this in my 'not our cup of tea' concept. 

I then looked into series posters, as we are designing two posters for the same concept/argument, I wanted to see how other designers achieve this without putting the same exact concept forward.

                                           
Notes: This series has the same look and feel to it, however the way in which they have set these two posters apart is through colour, subject matter and flavour. The colours used relate to what subject matter is presented, which is effective because straight of the bat the viewer will associate the colour with the flavour. Next the subject matter changes, just slightly, where they aren't completely different subjects, they come from the same family, still have associations. Finally, the flavours that are being promoted are different. Overall, you get the same feeling and you can see that these two posters are the same, but they are still communicating one concept in two ways. If I were to apply this to my brief, I would look at colours used, subject matter and maybe instead of flavour I would instead be communicating two different taglines. 

Notes:  Again this is very much the same, where the background colours are the same, the logo or text is the same and positioned the same, the only thing different in these posters is the subject matter, where we have a pig made out of bacon and a fish made out of salmon. So again, we see easily that these two go together as a series, but they are communicating two different flavours.  

Notes: These two posters use different colours, there taglines are positioned in different areas and the subject matter is different, however you still see that they match, and come from a series.  This is because they have a common denominator, the pleat texture. This is a effective way of showing how your posters connect without having them look identical. 

This advanced me in my project by enabling me to see numerous different ways to utilise FDAP's and Rhetoric devices to create a visually appealing and persuasive poster.