Below are my final posters:
Poster 1
Poster 2
Showing posts with label Making. Show all posts
Showing posts with label Making. Show all posts
Friday, 14 August 2015
Week Five: Development based on feedback
Below are the developments I have made since the meeting with Matt, where I have now come to two final posters.
Research for new body copy:
Research for new body copy:
This is the first time in history that all New Zealanders will have a say in the design of the NZ flag.
All New Zealanders enrolled to vote will be asked to take part in two referendums.
Referendum One
20 November – 11 December 2015
You’ll be asked to rank the four flag alternatives selected by the Panel. Rather than picking one favourite, you’ll be ranking the flag options from your most preferred to your least preferred.
Referendum Two
3 March – 24 March 2016
You’ll be asked to choose between the current New Zealand Flag and the preferred alternative design selected in the first referendum. The results of both referendums are binding. This means the flag with the most votes in the second referendum will be the official flag of New Zealand. There will be full instructions in your voting pack for both referendums, so you’ll get all the information you need to help you complete your voting papers.
To take part you must be correctly enrolled before voting starts. You're eligible to enrol and vote in the referendums if you:
- will be 18 years or older when voting begins, and
- are a New Zealand citizen or permanent resident, and
- have lived in New Zealand for more than one year continuously at some time in your life.
We believe that the time has come for New Zealanders to choose a flag which represents New Zealanders as we see ourselves today - to respect and reflect our history as a nation, to represent us to others as we would we would like them to see us and, importantly, to carry us forward with our hopes and aspirations for New Zealand's future.
New Zealanders have never voted for their flag. After a couple of hundred years we believe it is time New Zealanders chose their own flag.
...show each other and the world how we are growing up!
Written Body Copy:
The time has come for New Zealander's to choose a flag which represents us as we see ourselves. To show our true identity, and be proud of it. Have your say during the first Referendum on 20th November – 11th December 2015.
Development screenshots of poster 1:
Throughout my development process I took screenshot of each page I had created in Indesign, by doing it this way I could see the changes that I had made throughout the process. This advanced me in my project by enabling me to see what had been done, and what changes I'd made and whether or not it had improved or not.
From here I felt as though I was pretty happy with the last concept that I had done, so I printed it out, stuck it up on the wall and critiqued it a much as I could. I took these notes down, and will now apply them to the Indesign file in order to finish this poster.
One of the notes had to do with the small body copy, where I have changed some of the words in order to make it more to the point and make more sense.
Refined body copy:
The time has come for New Zealander's to choose a flag that represents us, where we are proud to show our true identity. Have your say during the first referendum on 20th November – 11th December 2015.
Most developed poster:
Development screenshots of poster 2:
From here I took the most recent development and printed it out, where I then stuck it up on the wall and made further critique. The critique was mostly to do with editing the graphic components. However, I want to keep experimenting with the composition to see if I can push it even further.
Once the experimenting had finished and I was happy with one design, I refined it a little and got it ready to send to the printers..
Tuesday, 11 August 2015
Week Five: Development based on Feedback
Now that I had an idea of where I was going with my posters based on the new feedback, I began to experiment with various concepts and techniques. I first started with the sex pistols themed poster because that was the most fresh and new, which is what I needed in order to free my mind up a bit after being stuck in the design block with the previous poster development/ reinventions.
I started in Adobe Photoshop, where I created the text that would cover the queens face.
I started in Adobe Photoshop, where I created the text that would cover the queens face.
I then created a tea cup help by a glove using an photograph which I then put a halftone effect on, with further editing like brightness and shadowing to get it to look as close as possible to the queen.
Next I put it all together
From here I experimented with colour. I wanted a bright colour that packed punch. I first looked at red, as I had already used that in my previous poster. However I felt like it screamed blood and danger too much, so I then moved onto yellow. I found that this looked effective, but easy, I felt as though I needed to take it further. So I added a bit of a green tinge to the yellow to make more of a 'sick' colour. I was happy with this colour as it signifies 'not our cup of tea' 'ew yuck' sort of thing, where the green colour conveys my concept better/effectively.
From here I looked more so into the positioning of the queen on the page, whether I wanted her centred, bleeding of the page or cropped in. I then decided on the centered, but still taking up most of the page. I made this decision based on the fact that if she was centered I could easily align text with her elbow, which would create an overall balanced look.
I also looked at effects that could further the look of the queen, to push the design even further, where I found that the darken effect looked the most effective. The light ones blended in too much. Normal included too much white in the face and so did hard light. i found that darken made the poster look more complete and polished.
From here I moved into Indesign, this way I could work to more of a grid when implementing my additional text, such as my tagline.
I wanted to have a rule above my text to draw the eye to it, so I did a quick tagline underneath for the aesthetics, so that I can print it out and check the point size in relation to the poster size because its hard to clarify the scale when working on the small screen.
I then printed the poster, taped it up on the wall in the flat, stood back and analysed it form numerous angles. The colour contrast worked really well from afar, however I found that the point size could be bigger and I could use bold. Further notes were made, that have been noted and I will change in future editing.
Because I only wrote a quick phrase for my call to action in the above designs, just to get an idea for the point size, I then brainstormed a better call to action phrase to include in the poster, highlighting the one's with the most potential.
Once I was at at comfortable stage with this one, I then moved on to the other poster. Matt said he like this one, from my concepts...
So I took his advice and played around a bit with this, where I worked more to the golden triangle and then added some additional text that is more of a call to action.
However I wasn't quite feeling it, and felt as tho it was too simple, and not in a good way, so I wanted to push it further. Therefore, I got a similar image as the teapot and started playing around with different effects and filters, where I liked the cutout filter the most, as the colours wasn't altered too much.
From here, I then implemented the text image of 'not our cup of tea' I placed on twist on how the stain would normally be below/underneath, but in this image it symbolises almost a fighting back, or change in domination by being on top of the cup.
I then looked at the positioning of the cup on the page...
Where I found that I like the middle the most. I then added a shadow effect.
From here i then looked at positioning the text, where the two circle are currently my favourite.
I have set up a further meeting with Matt to gain some more feedback, where these are the ones that I have chosen to go forward with.
Friday, 7 August 2015
Week Four: Continued Development
From my previous cut and paste concepts, I then rendered the one's that I thought had the best potential digitally, where I looked at perspective, cropping and grids to see what worked and what didn't, experimenting with different techniques to develop and refine my concept.
After looking through my previous blog post on colour, I decided to look further into the meaning of the colours I was using, where I found that the green was effective to represent New Zealand as a clean green country, as well as symbolising 'go' through green, as in the poster is pro New Zealand and pro new flag. However, the orange doesn't quite have the same effect, so I thought of developing this and trying the background as red...
.
I found that these designs were very basic and do not portray the flag concept very well, therefore, after also gaining feedback from the teachers, I moved on, and begun to refine and stylise the concept better.
I found that the background colour was very old-fashioned almost custard looking, which has too many connotations with past and this is not what I am going for, I want to create a clean modern poster that captures attention and reiterates that arguing a concept that is a present/current issue. For this reason, I changed the background colour to a much more vibrant green. The solution to the fact that the flag concept was not conveyed well enough in the poster designs above was creating a flag image into the kiwifruit, which I then experimented with in Adobe Photoshop.
I found that this expressed the flag issue much better, where visually it was much more interesting and effective having the New Zealand flag chopped into and made out of the kiwifruit. The look of it is much more polished and fresh looking compared to the previous too. From here I looked at incorporating my own Adobe Illustrator font, that I created to look like tea stain letters. The simple univers type used in the original designs lacked impact and was very boring, however, the font i made was much more effective and works well with what its communicating.
I combined the two, simply, to see how well they worked together, where I then incorporated some additional text to further justify my argument.
From here I then looked into creating more of a polished and refined look for my text, thus I re-worked it to fit into a tea stain ring, this made it look much more complete and whole.
I then combined the two, to create the poster below, where I experimented with different ways of incorporating some additional text.
The poster I found to look the most refined and finished is the green one. From here, now that I had discovered the style and look that I thought was most effective, I got started on creating the other poster, where I would just follow the same process as above.
Firstly, creating my teacup from bangers and mash...
Then creating the tea stain text...
And then combining it all together....
Whilst doing this one I found that having the outer edge corners a little bit darker and fading in looked quite effective too, so i applies that style to both of my posters.
I looked into changing the font of the secondary text, where I looked at numerous options.
From these experiments I found that the Futura Condensed looked most effective.
I found that this related to Britain more than the orange, and it symbolises 'stop' as in the poster is saying stop to the flag we have now, which is currently too British. Therefore I changed it to red..
From here, I need to look at a way of incorporating some additional text into the 'not our cup of tea' poster, as well as incorporating the flag into the bangers and mash tea cup somehow, either through gravy or through cutting into the mash.
First, I looked at creating the 'cut into' look that I had previously done in the kiwifruit poster. So I created a 3D union jack in Sketch-up, in order to see where the shadows and pieces of it are.
From here I implemented it into Photoshop, where I begun to create layer masks out of the mash potato in the shapes created in Sketch-up, to make it appear as though it has been cut into..
However, I found that this did not look as effective as the kiwifruit concept did, so I thought I would look at an alternative way of bringing in the union jack. So, I looked into creating the union jack out of gravy, where I used the pen tool and added effects like bevels and shadowing.
I found that this looked the most effective so I went with it, applying it to the current poster. I then added some additional text.
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